3D Visualisation allows those in charge of an architectural project to bring their vision to the public. But there is more than one way to successfully promote your latest grand design.
By visualising buildings or infrastructure you allow your audience a glimpse at the future of their town or city. How you depict this future is up to you; you might opt for hyper-realistic imagery or you might want to present a more utopian design. Either way you need to think carefully about the way you illustrate your projects. Take a look at these five vivid visualisation styles and decide which is best for your next build.
1. Simulate Sketchings
Detailed illustrations have always served architects well in the past and since the advent of computer software it has become easier to finesse graphical designs. By replicating pencil and brush strokes, traditional sketches can be brought firmly into the third dimension. With the right combination of colour, texture and lighting, simple drawings can become striking representations of your project.
Another popular rendering technique is to isolate your building from the surrounding area. Casting it under the spotlight like this shows how it will stand out amongst the cityscape and bring a fresh, new appeal to the space. Illumination is also perfect for night scenes, allowing every aspect of your design to glow, even in the shadowed landscape.
If you want your designs to resemble the finished product as closely as possible, then you’ll need to think photographically. Photorealism is a style of visualisation that draws on the look and feel of a photograph and attempts to replicate this. Creating your designs as if they were captured through a lens will help you and the public understand the real life implications of your project.
Be sure to check out our previous blog for tips on achieving photorealism.
4. Build a Brighter Future
Every architect knows their plans will benefit a city going forward, but the public is often far more skeptical. Perfect alignment and flawless features can provide the utopian feel your project needs to achieve mass appeal. Bright, vivid colours and soft lighting can be just the atmosphere your building needs to become a beacon of what could be.
Not every design has to remain within the realms of reality. Layering your rendering with images of popular icons and cultural influences can make it far more memorable. Some architects include celebrities amongst their crowd of faces and others have gone as far as pasting extraterrestrial images into their work. Either way you’re sure to make a lasting impression.